Trifold Brochure for Shine N’ Drive Car Wash
Brief de Design de Flyer
Project Brief – Trifold Brochure for Shine N’ Drive
Objective
Design and produce a vibrant, modern, and customer-friendly trifold brochure for Shine N’ Drive. The brochure will highlight our car wash services, programs, and promotions in a clear, engaging, and visually appealing way while following company brand colors and style.
Format
Type: Trifold brochure
Style: Simple, minimalist, modern, with vibrant colors and fun energy
Theme: Consistent with existing Shine N’ Drive branding and flyers (graphics, colors, fonts)
Imagery: High-quality photos of the car wash, app mockups, gift card visuals, fleet program icons
Content Layout
Interior Panels (when opened, left to right):
Exterior Washes – showcase packages with names, descriptions, and pricing
Full Service Washes – highlight complete wash packages with inclusions and pricing
Washbooks – explain prepaid washbook options with savings and benefits
Exterior Panels:
Front Cover: Eye-catching and vibrant, with a high-quality car wash image, Shine N’ Drive logo, and tagline.
Back Cover:
Location & address
Website & QR code
“Free Car Wash when you download the app” promo (with phone + app visual)
Remaining Panel (hidden when folded):
Gift Cards
Fleet Washing Program (small detail + benefits)
Fundraising information
Design Direction
Brand Colors: Use Shine N’ Drive’s color theme consistently
Graphics:
Phone displaying Shine N’ Drive app
Gift card visuals
Fleet program icons
Clean modern dividers/accents for easy readability
Typography: Bold for headings, clean and simple for details
Flow: Easy to follow with clear sections, not text-heavy
Additional Notes
Keep it visually engaging with strong use of imagery
Maintain balance between text and visuals – minimalist but informative
Ensure pricing/services are easy to scan quickly
Updates
Slow in providing feedback
Marché(s) Cible(s)
Customers who come to the wash, and general business who want to know more
Secteur / Type d'entité
Car Wash
Styles de police à utiliser
Autres polices appréciées:
- Use our company Fonts (Alkaline Caps and MONT)
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Vibrant, Simple and easy to read, Modern.
Bien d'avoir
- Unique design like our flyer, eye catching, some cool features
Ne doit pas comporter
- Try to avoid a simple design that is very informative.