Rafraîchir
Key Visual
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C$0
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9 designs
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8 designers
Brief de Design Graphique
We're developing a key visual to use in various contexts to market our everyday sauces loaded with farm-fresh fruit.
Here's the concept:
A giant bottle in an orchard filled with giant whole food ingredients. Caption reads (in our brand font)
REAL FOOD
BIG TASTE
A family interacts with the orchard (picking fruit/having a picnic).
The final design should communicate connection, joy and ease around sharing food.
Consider this: start with the one design with "Real Food Big Taste" over the bottle.
Apply these changes:
1. Stylize it toward the image in "sbs_hero_bottle..." to capture more of a nostalgic feel.
2. edit the orchard inside the bottom of the bottle so that it matches the orchard scene outside the bottle.
The bottle shape should be that in the file titled "key visual"
And the people should be closer to the stylized version in the sbs_hero or more real...not the more cartoon looking characters.
Use minimal details possible.
