• €170

• 58 designs

• 23 designers

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Brief de Design Publicitaire

We need two print ad designs to promote the International School of Berne (ISBerne) Open Morning on Wednesday, 29 October 2025, at 9:30 am.

Deliverables:

Hanging Carton for Bern Mobil trams – 250 x 350 mm + 2mm bleed, 2 holes at top (template provided)

Design requirements: (See attached briefs for full details)

Follow ISBerne brand guidelines (provided) – clean, premium, spacious, easy to read from a distance

Large ISBerne logo in central position (provided)

Emotional, authentic image of a child or child with teacher (provided)

Headline (German): Zweisprachiges Lernen für 3- bis 5-Jährige

Subheading (German): Englisch und Deutsch mit International Baccalaureate® (IB) und Lehrplan 21 – kindgerecht und ganzheitlich

Event block: Open Morning – 29. Oktober – 9.30 Uhr

QR code with call-to-action: Jetzt scannen für weitere Information und zur Anmeldung (QR code to be provided later)

Contact info: +41 31 959 1000 | isberne.ch

Optional: Trustmark Seit 1961 in Gümligen

Style:

Premium and sophisticated, with warmth and authenticity

ISBerne Blue as primary colour, brand colours used sparingly

Structured layout, clear hierarchy, generous white space

Target audience: Parents of 1–6 year olds in the Bern area and the local community.

Marché(s) Cible(s)

Young Parents with Children ages 2-6

Secteur / Type d'entité

Education

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Styles de police à utiliser

Autres polices appréciées:

• Myriad

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Large Logo, Large Headline, Large Photo, QR code

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Fichiers

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