Primary Care Innovation Lab
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Hi, I just would like some questions in relation to your branding,
1. If your brand were a person, how would you describe them? What words should people associate with your brand?
2. Who is your ideal customer, and what are their characteristics?
3. What problems do your products or services solve for your customers?
4. Are there any logos or brands you particularly like or dislike, and why?
5. Do you prefer a traditional or modern, simple or complex, abstract or illustrative logo?
6. Are there any specific icons, symbols, or imagery you associate with your brand?
7. What three attributes do you want your target audience to think of when they see your logo? Or message or impression at least when they see our logo?
Thanks!
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