• S$150

• 240 designs

• 83 designers

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Brief de Design de Logo

Guidelines:
1. Brand Essence
Archer is a specialist technical consultancy dedicated to industrial safety and regulatory compliance. We deliver structured, practical, and technically robust solutions that safeguard critical infrastructure and high-value assets. Through a calm, methodical approach and deep engineering expertise, we provide clients with operational reliability, regulatory assurance, and peace of mind.

2. Tone of Voice
The communication style should reflect the following qualities:
• Structured – Clearly organized content, logical flow, no fluff.
• Assured – Confident but not aggressive (e.g., “We recommend” vs “We think”).
• Practical – Action-oriented, implementable advice; avoid abstract language.
• Measured – Calm, professional tone; avoid exclamation marks or hype.

3. Task
Logo requirements:
main colour: navy blue #1C2D4A and
accent colour: to be proposed,
must have the word: "Archer" (upper or lower case can be considered)

To explore different graphical themes e.g.
- Circular or straight upwards pointing arrow within the letter 'A' - experiment with upper and lower case letters
- Symbols of Shield, shelter, engineering related, etc
- No fire related imagery!
- Symbols must reflect the brand essence of safety, peace of mind, professionalism, industrial

Refine the selected version into:

a. Logo with tagline: "Your partner in industrial safety and compliance"
b. Logo without tagline
c. Simplified favicon/social media profile (first letter in square)

All above in full-color and monochrome versions.

Marché(s) Cible(s)

Industrial Manufacturers/ Oil and Gas/ Petrochemical/ Pharmaceutical/ Aviation

Secteur / Type d'entité

Industrial Safety and Compliance

Texte du logo

archer

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• main colour: navy blue #1C2D4A and accent colour: to be proposed, must have the word: "Archer" (upper or lower case can be considered)

Bien d'avoir

• To explore different graphical themes e.g. - Circular or straight upwards pointing arrow within the letter 'A' - experiment with upper and lower case letters - Symbols of Shield, shelter, engineering related, etc - No fire related imagery! - Symbols must reflect the brand essence of safety, peace of mind, professionalism, industrial

Ne doit pas comporter

• Images of flame or fire, "Archery" theme

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Fichiers

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