Logo Refresh for Circus Business

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Brief de Design de Logo

We are Meraki Circus — a dynamic and creative circus company offering performances, entertainment, workshops, adult and youth classes. We’re celebrating our 10-year anniversary, and we’re looking for a refreshed version of our logo that better communicates our identity as a circus and works beautifully across both digital branding and physical merchandise (especially T-shirts for performers, students and staff).



WHAT WE NEED
- A refreshed logo design based on our original (see uploads)
- The updated logo should feel modern, clear, and recognisably “circus”
- The logo must work in:
• Full detail for digital and print
• A bold, simplified version for T-shirts
Please include a T-shirt-friendly version/mockup, where the logo works alongside:
• “AERIALIST” (for student shirts)
• “COACH” (for staff shirts)
• “PERFORMER” (for staff shirts)

Note: While this is a Logo Design project, it is essential that the logo is adaptable for shirts — and we’d love to see mockups or simplified layouts suitable for apparel. Perhaps even the word coach or aerialist etc on front or back or something… a different spot.



BACKGROUND

Our current logo is hand-drawn, mandala-style and symbolises an aerial view of a circus tent, with aerial silks on side, hula hoops, hoop dancers, juggling balls and flames. While beautiful and unique, it’s highly detailed and not immediately readable as “CIRCUS” — especially in small formats. As it is originally hand drawn it would be nice to see some symmetry. Happy to take elements of original logo - could also add static trapeze, juggling clubs, acrobats etc)


We want to retain the spirit and essence of the original, but modernize it:
• Make it clearer, cleaner, and more versatile
• Help it stand out more as a circus brand
• Ensure it looks professional and exciting when worn by coaches or kids



TEXT OPTIONS TO INCLUDE

Please design around the main brand name:
• MERAKI CIRCUS (primary version)



STYLE NOTES
• Feel free to modernise and reinterpret our current logo — we’ve uploaded it for reference
• We love:
• Movement, flow, balance
• Clean typography (but not corporate)
• Designs that feel joyful, energetic, and artistic
• Logo must work in:
• Full colour
• Black and white
• Simplified version for T-shirts



TARGET AUDIENCE
• Families and kids
• Event organisers and festival bookers
• kids, Teens and adults in youth circus programs



DELIVERABLES
• Final logo (AI, EPS, PNG, JPEG)
• Black and white version
• Simplified version suitable for shirt printing
• T-shirt mockup or layout where logo appears above/beside/ back / front “AERIALIST” or “COACH” etc
• Optional anniversary version to keep “Est. 2015”



REFERENCE FILES
• Two versions of our original hand-drawn logo (uploaded)
• These are provided for inspiration, not as exact templates

Marché(s) Cible(s)

Performers/ coaches / students / clients

Secteur / Type d'entité

Circus

Texte du logo

Meraki Circus


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Fichiers
Télécharger tous les fichiers - 4,4 MB
JPG
Meraki Circus
lundi 28 juillet 2025
PDF
Logo
lundi 28 juillet 2025
Paiements
1e place
A$150
Total
A$150

Date limite du projet
04 août 2025 23:16:27 UTC
Language

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