Freeze dried pet treats and chews packaging design

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Ce client a reçu 115 designs emballage de la part de 36 designers. Il a choisi ce design emballage de Boho comme design gagnant.
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Brief de Design Emballage
We are an Belgium based brand selling all natural treats and chews for pets. We are looking for a full color packaging design for a new line of freeze dried treats and chews for cats and dogs. The design should look familiar for our customers with our existing logo, but with a fresh new design especially for this new line. It should reflect our core values of natural, species appropriate food products without any additives or nasties.
The packaging will be a stand-up pouch with zipper, eurohole, easy open and with a window somewhere in the design to show the products inside. Please present your design as a mockup if possible.
Name of the product will be "Akyra Freeze Dried Chunkeez". Add icons to emphasize certain aspects of the product:
- 100% natural
- freeze dried (preserves all nutrients best)
- 100% mono protein
- without additives
- high in protein
- high in flavor
The design is a generic one for 12 different products, only one pouch will be produced and finished with 12 different round labels to indicate the protein source (beef, chicken, lamb, etc). You can include one of these stickers on your design to make the example complete. The sticker should have a separate color for every protein source to make it good distinguishable, an icon representing the protein source (see examples of existing packaging) and a round text around it with the protein source in text in Dutch, French and English (example: RUND - BŒUF - BEEF).
Important: after this design we need more designs for other new product lines, so the winner might get more out of this then only this one project!
Marché(s) Cible(s)
High premium pet products
Secteur / Type d'entité
Petfood
Styles de police à utiliser
Autres polices appréciées:
- Fontastique, Roboto (used for logo and current designs), others welcome too
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.