• US$110

• 23 designs

• 7 designers

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Brief de Design Graphique

Jogs Scrubs is a fast-growing Mexican brand specializing in medical uniforms. With 4 years in the market and a strong position in the eCommerce space, we've built a solid customer base and brand presence. However, our rapid growth has led to a visual identity developed more by reaction than by design.

We are now looking to take a strategic step forward by launching a comprehensive branding project aimed at unifying all visual assets under one cohesive concept that reflects our brand’s essence: professional, clear, and fun.

Project Scope:

We are seeking a visual identity system that includes the redesign and alignment of the following brand assets:

Product labels

Delivery packaging and bags

Mailers

Thank-you cards

Promotional stickers

Icon set for web and social media

A complete Brand Guidelines Manual (brand book), outlining the visual system: color palette, typography, photography style, graphic rules, and usage guidelines.

Goal:

Create a cohesive and lasting visual identity that strengthens our brand presence and delivers a consistent experience across all touchpoints. The design should strike a balance between clean professionalism and approachable, playful energy that resonates with our core audience — healthcare professionals who value both function and style.

Design Direction:

We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.

Marché(s) Cible(s)

Our target market consists of healthcare professionals — including doctors, nurses, medical assistants, dentists, and veterinarians.

Secteur / Type d'entité

medical apparel

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.

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Fichiers

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