Tool and Hardware Product Catalog
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Brief de Design de Catalogue
Project Description:
We’re seeking a talented designer to create an A4 print-ready product guide for Harrison’s Hardware – a premium Australian woodworking supply store. This isn't just a catalog — it’s a thoughtfully designed reference tool for woodworkers, makers, and professionals.
The guide will be a tactile, engaging way for customers to browse our product range, discover feature items, and feel inspired to create.
Scope:
Approximately 70 pages
Each page will feature between 1–20 products, depending on layout
Include feature pages that highlight select products (1 per major category) with bold, editorial-style treatment
Coloured category index or tabs for easy navigation between product groups
Designed primarily for print (A4), with potential for use in digital form (e.g. PDF or flipbook)
Design Style:
Warm, functional, and clean – combining elegance with real-world utility
Fonts: Lobster 2 can be used sparingly (for headings or flourishes); body copy must be legible and modern
Colour palette includes neutrals, our signature bronze (#CB7B2B), and deep navy
Visual hierarchy is key – strong use of photography, whitespace, and consistent spacing
Balance of dense product layouts and open, feature spreads to maintain reader interest
What We’ll Provide:
Our Shopify product export spreadsheet with:
Product names, descriptions, SKUs, prices
Direct links to image files
Category information for grouping
Brand assets (logo, colours, type guidance)
Product photos (hosted or file links)
Example flyers and marketing tone references
Deliverables:
Editable layout file (preferably InDesign or Affinity Publisher)
Print-ready PDF (A4 format with bleed)
Template or system that allows easy future updates
Clear instructions or included licenses for any non-standard fonts or assets used
Ideal Designer:
Experienced in catalog, brochure, or publication design
Understands how to work with spreadsheets and image links and mail merging data into your layout.
Has strong layout, typography, and visual organization skills
Bonus: Familiarity with woodworking, tools, or trade-related design
We initially ask you to provide a sample or mock of a catalog for us, perhaps using some products you've found on our website. If you can provide 2-3 pages with different layouts, ie feature product, then a listing with a product of multiple options, and then one with 20 individual products.
Marché(s) Cible(s)
Woodworking/Furniture making Hobbiests, professionals, businesses
Secteur / Type d'entité
Retail, Woodworking, Tools & Hardware
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- unique, thoughtful design tailered to our brand guide.
Ne doit pas comporter
- There is no need for product prices, just the SKU, and title, description etc.