Elevate Campervans needs a poster design
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Ce client a reçu 34 designs graphiques de la part de 19 designers. Il a choisi ce design graphique de Jose Lopez ( Verified Pro Designer ) comme design gagnant.
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Brief de Design Graphique
I have an idea already that I'm trying to develop but I haven't got the expertise to do it! I've already sketched out something which is attached which is trying to capture what I'm looking for - see files elevate.png and elevate v2.png. The final design will be used on a poster which is 280cm x whatever height scales well with your design in LANDSCAPE format. The design should have elements of my design. I'd prefer line drawings over photographs.
I own a campervan company that converts plain vans into a van with a lifting roof (see www.elevatepoptoproofs.co.uk). I keep thinking of the ape to man classical drawing (attached) and was trying to show an evolution from a plain van to a camper van. In my design it's missing a slide, because after we put the roof on we can add windows, kitchens, van electrics, carpeting, solar so I'm not sure how to depict this or if I should avoid this.
I was considering having a silhouette of a man with a square wheel thinking about how to make it roll and that would be the start of the evolution from that into a van, then into a camper van.
The artwork can be fun, show humour. We just want to convey the message that we take a plain van and can cut the roof off and put on a lifting campervan roof.
I have included our company logos in 2 different orientations.
In my mind the sections should be
1. Own a van? Possibly list the brand logos under that question. Show a regular panel van.
2. Add a poptop roof from £2,600. Show a van with the pop top roof
3. Add the slide I mention above maybe adding on van windows if you can make the concept work
4. Finish with the Elevate logo, and the tagline - elevate your vanlife, where vanlife is a popular tag on social media and those that are into campervans understand this.
This requires some design and marketing input which I just don't have in me.
The Font that is similar to the Elevate logo font is in the Adobe Font library and is called Kanto SemiCond ExtraBold Normal with additional spacing between the letters. I mention this in case you wish to use that, but that is up to you.
Marché(s) Cible(s)
People who love campervans, and want to convert their standard van to a campervan
Secteur / Type d'entité
Campervan
Styles de police à utiliser
Autres polices appréciées:
- Kanto SemiCond ExtraBold Normal
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- My logo which I've uploaded
Bien d'avoir
- Humour in the messaging
Ne doit pas comporter
- I can't think of any