• US$230

• 32 designs

• 7 designers

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Brief de Web Design

PawDeals - Dog Coupon Site Design Brief

Project Overview
**Site Name:** BarkDeals.com
**Purpose:** A modern coupon aggregation platform specifically for dog and pet-related products and services
**Target Audience:** Dog owners, pet enthusiasts, budget-conscious pet parents

Brand Identity & Visual Direction

Typography
- **Headers:** Modern sans-serif (Inter or similar) - Clean and friendly
- **Body:** Readable sans-serif with good mobile legibility
- **Accent:** Playful but professional font for coupon codes

Design Principles
- **Flat Design:** Clean, minimal with subtle shadows
- **Friendly & Approachable:** Rounded corners, soft edges
- **Trust-Building:** Clear pricing, transparent savings
- **Scannable:** Easy-to-read coupon codes and offers

## User Experience & Functionality

### Homepage Features
1. **Hero Section**
- Clear value proposition
- Search functionality
- Featured savings highlight

2. **Coupon Cards**
- One-click copy functionality
- Clear discount display
- Store/brand logos
- Expiration dates
- "Get Deal" call-to-action

3. **Navigation**
- Categories (Food, Toys, Health, Services, etc.)
- Popular stores
- Latest deals

### Interactive Elements
- **Copy Button:** Instant feedback when coupon copied
- **Deal Pages:** Detailed offer information, terms, store details
- **Search & Filter:** By category, store, discount amount
- **Mobile Menu:** Hamburger navigation for mobile

## Technical Requirements

### Responsive Design
- **Mobile-First:** Optimized for touch interactions
- **Tablet:** Adapted layout for medium screens
- **Desktop:** Full-width utilization with sidebar potential

### Performance
- **Fast Loading:** Optimized images, minimal JavaScript
- **Accessibility:** WCAG compliant, screen reader friendly
- **SEO Optimized:** Structured data for deals and offers

## Content Strategy

### Deal Categories
- Dog Food & Treats
- Toys & Accessories
- Health & Grooming
- Training & Services
- Outdoor & Travel

### Key Messaging
- "Save on everything your dog loves"
- "Verified deals updated daily"
- "Your pup deserves the best for less"

## Conversion Optimization

### Trust Elements
- Deal verification badges
- User reviews/ratings
- Clear savings calculations
- Expiration date transparency

### Call-to-Actions
- "Copy Code" (primary action)
- "Get Deal" (secondary action)
- "View All [Store] Deals"

## Success Metrics
- Coupon copy rate
- Click-through to retailer
- User return visits
- Mobile vs desktop usage
- Category performance

This design brief ensures a user-friendly, trustworthy platform that makes finding and using pet deals effortless while maintaining a warm, dog-loving community feel.

1. Design Objective
Create a warm, energetic space where dog lovers instantly feel welcomed and confident they’re finding genuine savings for their furry friends. Everything from the layout to the smallest icon should reinforce trust, delight, and simplicity.
2. Visual Personality
Color Palette: Soft, cheerful hues—think warm yellows and gentle blues—that evoke sunshine and playfulness without overwhelming.
Typography:
Headings: A modern, friendly sans‑serif (like Inter) with open letterforms to feel approachable.
Body Copy: Highly legible sans‑serif with generous line spacing for comfort on small screens.
Accent Font: A slightly quirky, hand‑drawn style used sparingly for coupon codes and special call‑outs, giving a personal, “paw‑picked” touch.
Imagery & Icons: Real‑life photographs of happy dogs interspersed with clean line‑icons of bones, paw prints, and hearts. Rounded shapes and subtle shadows keep the look soft and contemporary.
3. Layout & Hierarchy
Hero Area:
Full‑bleed image of a joyful dog, overlaid with a single, punchy tagline (“Save on everything your dog loves”).
Prominent search bar centered to invite exploration.
Offer Grid:
Generous white space around each coupon card so the eye can rest and scan easily.
Coupon cards feature a bold discount label, brand logo, and a friendly “Get Deal” button.
A playful “Copied!” animation briefly replaces the button once the code is grabbed.
Navigation:
A fixed header with clear category labels (Food, Toys, Health, Services).
A secondary “Popular Stores” carousel below to spotlight key partners.
4. Interaction & Motion
Micro‑interactions:
Hover state for cards subtly lifts the card and deepens its shadow, inviting a click.
Copy‑code button pulses once on hover, hinting at its one‑click magic.
Transitions:
Smooth fades between deal filters and search results to reassure users that the site is responding.
Loading indicators shaped like spinning collars or wagging tails to keep the theme consistent.
5. Accessibility & Inclusivity
Ensure all text meets contrast standards so every pet parent—regardless of vision—can read offers with ease.
Interactive elements sized for easy tapping on touchscreens.
Alt‑text for all imagery describing dogs, products, and actions for screen‑reader users.
6. Emotional Tone
From the moment someone lands on BarkDeals.com, they should feel the joy of treating their dog without guilt. Friendly copy (“Your pup deserves the best for less”) paired with bright visuals will create a sense of community and shared passion.
7. Success by Design
Scan‑ability: Users should spot great deals in under two seconds.
Trust Signals: Badges (“Verified Savings”), clear expiration dates, and reviewer star icons should feel earned and prominent.
Return Visits: A “My Favorite Deals” heart icon encourages saving and returning, reinforced by subtle reminders in the UI.
This design approach keeps dog lovers front and center—making sure every graphic, font choice, and interaction feels like it was lovingly tailored for them.

Marché(s) Cible(s)

Dog Lovers looking for good deals

Secteur / Type d'entité

Coupon Code

Nombre de Pages Demandé

4 page

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Modern look, coupon copy cards it's a deal site and I want the coupon code and copy in the coupon card, blog section, review section, modern footer/header

Bien d'avoir

• Modern coupon code website, easy to use