• A$190

• 65 designs

• 19 designers

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Brief de Design de T-shirt

Create an eye-catching and meaningful t-shirt for The TLR Foundation that celebrates stem cell donors and encourages people aged 18–35 to join the Australian stem cell donor registry. These shirts will be worn by volunteers and ambassadors at events to spark curiosity and conversations.

Stem cell donors can save the lives of some people with blood cancer – this message should come through clearly, boldly, and with pride.
Front of T-Shirt
Primary Message (preferred layout):

Stem Cell
Donors
are
LEGENDS

- “Stem Cell” on line 1
- “Donors” on line 2
- “are” on line 3 in a much smaller font
- “LEGENDS” on line 4 – this is the hero word
- Must be bold, large, and visually dominant
- May sit on top of a shape, graphic, or textured background (e.g. brushstroke, block) to make it pop

TLR Foundation Logo:
- Include small and off to the side (e.g. bottom corner below the text)
- It should complement the design, not dominate it

Back of T-Shirt:
Messaging (as per confirmed design):
First and Last sentences in a larger font, smaller font for If you’re aged 18-35 you could save the life of someone with blood cancer:

Got 10 minutes
and a bit of cheek?

If you’re aged 18–35
You could save the life
of someone with
blood cancer.

Ask me how.

Logos and QR Code:
- Include Stem Cell Donors Australia and TLR Foundation logos at the bottom
- Keep small and not the main focus
- Optional: Add a small QR code linking to tlr.org.au in one bottom corner
Style Guidelines
- T-shirt colours: Both black and white versions
- Font style: Bold, clean
- Font colours: High contrast – white/grey on black and black/grey on white
- Tone: Positive, curious – designed to inspire people to get involved and start a conversation
Use Case
These t-shirts are designed to be seen by university students and young professionals in corporate graduate programs, but still open to anyone aged 18–35. They will be worn at recruitment drives, campus events, corporate activations, and festivals to encourage sign-ups and awareness.
Deliverables:
• Print-ready vector files (AI, EPS, PDF)
• PNG/JPEG mock-ups on both black and white t-shirts
• Fonts used

Marché(s) Cible(s)

Australians in the 18-35 age group

Secteur / Type d'entité

Non-profit industry

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Ne doit pas comporter

• big logo's

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Fichiers

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