• C$100

• 9 designs

• 4 designers

---

Brief de Design Graphique

Design Brief — Natura Soy Carpet Powder Packaging**

Packaging Design for Natura Soy Carpet Powder — Front + Back Label

---

### 🏷 **Brand Overview**
**Natura Soylights** is a Canadian brand crafting natural home and personal care products for 20+ years. We focus on **plant-based**, **non-toxic**, and **eco-friendly** formulations with an upscale, modern-natural aesthetic. Our customer is mainly women 35+, who prioritize ingredient purity, product performance, and beautiful design.

---

### 🎯 **Project Goals**
Create a full label design (front and back) for our new **Carpet Powder** product line that:
- Reflects the clean, plant-based, artisan quality of Natura Soy
- Appeals to our eco-conscious, design-savvy customer
- Matches our *existing visual language*: clean, botanical, earthy, modern
- Provides clear, easy-to-read product benefits and usage

---

### 🧴 **Packaging Format**
**Container:** Compostable/recyclable paper tube with shaker lid
**Tube Size:** 200g (approx. 6” tall x 2.5” diameter)
**Label Type:** Printed directly onto the tube OR wraparound label

---

### 🖼 **Design Aesthetic**
- **Color Palette:** Soft white/cream base with muted greens, lavender, lemon yellow accents
- **Style:** Minimal, modern with botanical illustrations
- **Illustration style:** Watercolor or fine-line botanicals (Lavender, Lemon Leaf, Eucalyptus, Grasses) flowing from the bottom upward

---

### ✨ **Front Label Content**

**Brand:** Natura Soy
**Product Name:** Carpet Powder
**Scent Name:** (Lavender for mockup; should allow easy scent swapping)
**Badge:** “100% Plant Based”
**Benefit Line:**
PET ODOR ELIMINATOR | FRESH SCENT DEODORIZER | POWERFUL CLEANER
**Icons (small row):**
- Pet Safe
- Pure Plant Based Ingredients
- Biodegradable

---

### ✨ **Back Label Content**

**How It Works**
Our plant-based powder absorbs odors, moisture, and oils trapped deep in carpet fibers. Fine natural powders cling to dirt and debris, helping your vacuum lift them away — leaving your home fresh, clean, and naturally scented.

**Why You’ll Love It**
- Neutralizes pet and household odors
- Absorbs moisture and oils
- Helps lift dirt & debris during vacuuming
- Scented with pure essential oils — no synthetic fragrances

**Ingredients**
Sodium bicarbonate (baking soda), cornstarch, essential oils
*Safe for most carpets. Spot test on delicate fibers.*

**To Use**
Sprinkle evenly across carpet. Let sit for 10–15 minutes. Vacuum thoroughly. Use weekly or as needed.

**Manufacturer**
Made by Natura Soylights Inc.
Okotoks, Alberta, Canada
naturasoy.ca

---

### 📌 **Additional Notes**
- Design should be UNIVERSAL enough for future scents (Lavender, Citrus Grove, Eucalyptus Mint, etc.). Create a Botanical element for background
- We would like to retain the natural, artisan feel while ensuring legibility and clear communication
- Bonus if design allows for small sticker overlay for different scents area or batch/date code

### 🔗 **Reference Images**
(Attach the mockups we’ve created — both front + back designs)

---

Fichiers