Logo for a freeze dried food company.
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Ce client a reçu 168 designs de logo de la part de 80 designers. Il a choisi ce design de logo de Krold IT Solutions comme design gagnant.
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Brief de Design de Logo
We are looking for a modern, bold, and sleek round logo for our new freeze-dried food brand, Frēz’d. The logo should strike a balance between professional and playful, with a clean aesthetic that feels fresh and contemporary.
Our target market includes women and mothers, particularly those who value health, convenience, and quality for themselves and their families. While the logo should appeal broadly across all age groups, it needs to especially resonate with a design-conscious, upmarket crowd that appreciates style and trustworthiness.
Modern & Minimalist with a hint of playfulness
Clean lines, bold typography (no cursive or overly whimsical fonts)
Medium-bright colors (think fresh, energetic, and vibrant—not overly neon or pastel)
White background for versatility across packaging and marketing
Text-based, but open to a simple graphic or symbol (e.g., subtle freeze or preservation element like a snowflake or geometric design)
Circular layout (as this will be used on round sticker labels)
The main brand name should be: Frēz’d (spelled exactly like this)
Premium, but not pretentious
Approachable, but not too casual
Stylish, with subtle food or freshness cues
This logo will appear on product packaging, website, and social media, so it should be recognizable at small sizes and print well in color and grayscale.
Marché(s) Cible(s)
All ages
Secteur / Type d'entité
Food Industry
Texte du logo
FrēzDrī – Freshness, Frozen in Time.
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Styles de police à utiliser
Autres polices appréciées:
- Any variation of Arial, Calibri, Helvetica etc.
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.