Tessera Logo for Software B2B platform
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Ce client a reçu 174 designs de logo de la part de 87 designers. Il a choisi ce design de logo de AwesoMind comme design gagnant.
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Brief de Design de Logo
Tessera is am all-in-one platform designed for restaurants and retail businesses.
It offers POS (point-of-sale), inventory, e-invoicing (AADE-certified), ordering and customer management in a single, streamlined system.
We aim to be a next-generation business operations platform — clean, modern, and deeply integrated with how small-to-medium businesses actually work.
Tessera should feel:
-Modular & structured — as the name implies (Tessera = mosaic tile)
-Clean & modern, with timeless elegance
-Human and honest, but not “playful” or childish
-Tech-driven but not cold — welcoming UX, not overly minimal
-Premium yet approachable — a trustworthy tool, not a gadget
We are looking for:
-A typographic wordmark (custom or carefully chosen typeface)
-A minimal symbol/logo mark (abstract, geometric, or grid-inspired)
-Symbol can be used separately (e.g., app icon, favicon, sub-brand icon)
It must:
-Work in 1-color and small sizes
-Be legible and recognizable even without the full name
-Avoid common clichés (shopping carts, receipts, pins, euro signs)
Bonus:
If the logo mark subtly incorporates 4 elements (e.g., tiles, segments, squares) to reflect the meaning of Tessera (Tessera in Greek is also the number 4) — this would be a strong conceptual plus.
Visual System Goals
We’d like the identity to scale into a flexible brand system:
The symbol could inspire a consistent family of icons (e.g., Tessera POS, Tessera Pay, Tessera Invoicing)
These icons can borrow geometry or structure from the main symbol
We'd love to see micro-extension logic in the visual language (think Stripe, Linear, Slack)
Color Direction-We currently use:
-#005E87 → Deep blue (primary)
-#96CC00 → Fresh lime green (accent)
We are open in other colors as well. we need those to feel good both on black and white backround
We’d like the final identity to work well with:
-2 primary colors (strong + bright)
-Monochrome usage (black/white/grey)
Avoid:
-Neon gradients
-Desaturated pastels
-3+ strong colors in the core logo
-Cartoonish / playful graphics
-Tech bro or sci-fi startup vibes
-Obvious mosaics or Greek national visual clichés
-Visual complexity or gradient overload
-Trend-chasing design that won’t age well
Texte du logo
Tessera
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- We’d like the identity to scale into a flexible brand system: The symbol could inspire a consistent family of icons (e.g., Tessera POS, Tessera Pay, Tessera Invoicing)