Whiteboard animation video

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Brief de Design Illustration
We’re looking to create a whiteboard animation video to help raise awareness about the childcare crisis in Texas. Below is the script we’d like to use. We’re open to creative direction for the drawings—our main goal is to ensure the visuals effectively illustrate the message.
Additionally, we want to ensure that the video includes on-screen text or subtitles to align with the voiceover, making it accessible and reinforcing key points.
While we’ve provided a baseline script and illustration ideas, we’re open to adjustments if needed to improve clarity, engagement, or overall impact. If you have suggestions for enhancing the visuals or messaging, we’d love to hear them!
Here is the link to the petition we’re trying to generate more signatures for: https://www.change.org/Take_Action_Texas.
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🎥 Video Scribe Script: Parents Deserve a Choice - Save Childcare”
🎬 Scene 1: The Opening Reality Check
🎤 Voiceover:
"Imagine a Texas where parents no longer have a choice in where their children learn, grow, and thrive. A Texas where childcare centers—the heart of our communities—shut their doors one by one. This isn’t the future… it’s happening NOW."
🎨 Drawing Idea:
• A warm, inviting childcare center with happy children playing.
• The scene darkens as a “Closing Soon” sign appears on the door.
• Parents stand outside, looking helpless.
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🎬 Scene 2: The Truth About ISDs
🎤 Voiceover:
"For years, public schools have been losing students to charter and private schools. Instead of improving their programs, they found a new solution: take the 3- and 4-year-olds to replace their lost funding. And they’re using YOUR tax dollars to do it!"
🎨 Drawing Idea:
• An ISD boardroom with figures stacking dollar bills labeled “Pre-K Funding”
• A flowchart showing how funding goes to ISDs but NOT to private childcare centers.
• An overwhelmed private childcare owner looking at empty enrollment lists while ISDs fill up.
________________________________________
🎬 Scene 3: The Crisis in Numbers
🎤 Voiceover:
"We warned everyone in 2023 that this would happen. Few listened. Now, the numbers are shocking. Over 5,000 childcare centers have closed across Texas, and nearly HALF of the remaining centers are at risk. This isn’t a coincidence. It’s a takeover."
🎨 Drawing Idea:
• A timeline from 2020-2025, with childcare centers disappearing one by one.
• A Texas map with red X’s marking closed childcare centers.
• A speech bubble from an ISD leader saying: "More Pre-K funding for us!"
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🎬 Scene 4: The Double Standard
🎤 Voiceover:
"Licensed childcare centers follow strict regulations, ensuring safety, education, and care. ISDs? They don’t face the same scrutiny. But parents who send their kids there? They’re stuck. No matter what happens, they have no other choice."
🎨 Drawing Idea:
• A side-by-side comparison:
o Private childcare center: ✔ Background checks, ✔ Small ratios, ✔ Development-focused.
o ISD Pre-K: ❌ Fewer regulations, ❌ Overcrowded, ❌ No accountability.
• A parent looking frustrated as their child is stuck in an ISD classroom with no other options.
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🎬 Scene 5: The Bigger Picture – This is Just the Beginning
🎤 Voiceover:
"Right now, they’re taking our 3s and 4s. But what happens when that’s not enough? Next, they’ll come for the 2s. Then the babies. The ISD’s plan? Cradle to graduation, no choices for parents."
🎨 Drawing Idea:
• A timeline showing:
o 2025: 3 & 4-year-olds absorbed by ISDs.
o 2028: 2-year-olds pulled into new ISD programs.
o 2032: Infant care added to ISDs, eliminating private childcare altogether.
• A massive ISD building looming over a small, struggling childcare center.
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🎬 Scene 6: The Call to Action – We Must Fight!
🎤 Voiceover:
"This isn’t just about businesses. It’s about parents’ rights and what’s best for our youngest learners. If Texas has the funds to support ISD Pre-K, then it has the funds to support parents’ CHOICE! We must demand equal funding for licensed childcare centers. The time to act is NOW!"
🎨 Drawing Idea:
• Parents, childcare owners, and teachers holding protest signs:
o “Save Our Childcare!”
o “Parents Deserve a Choice!”
o “Equal Funding for Early Education!”
• A link to the petition on-screen with a QR code to sign instantly.
________________________________________
Final Shot: A Unified Movement
🎤 Voiceover (Strong Closing):
"The future of childcare is in OUR hands. Will you stand by and watch it disappear? Or will you stand with us and fight? Sign the petition. Share this message. Join us in Austin on March 6th. The time for action is now!"
🎨 Drawing Idea:
• A huge crowd of parents, teachers, and childcare owners standing strong together.
• A bold call to action:
o “Sign the Petition. Share This Video. Fight for Our Children!”