Modernizing the Downeasters Chorus Logo
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Ce client a reçu 100 designs de logo de la part de 39 designers. Il a choisi ce design de logo de jika comme design gagnant.
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The chorus wants to modernize this logo which is seen on their website - https://www.downeasters.org/ - with the goal being to modernize and simplify while keeping the lighthouse and barberpole aspects. Should be something that can be used easily in color or BW applications, good for printing and use on apparel. Color scheme is not set in stone but i wouldn't want to stray too far from what we have already. Consider we're also buying new outfits that will be keeping the black blue red scheme we've been using the last few years. Usually this involves black pants, blue oxford shirts, red ties, black vest or coat, red accents, similar for women. I would like to use the design technique called "negative space design" or "negative space logo design." - using the empty space around or within a design element to form additional shapes or complete the overall image. I've attached the current logo and this is also on the website. We also want to highlight perhaps that the chorus is over 75 years old, established in 1949 (maybe) - want to see options with/without this. also may be helpful to incorporate elements of the overall Barbershop Harmony Society logo - https://www.barbershop.org/ - which is fairly new. I don't like the faces in this, but the staff lines are nice. We don't want it to be "TOO' red white and blue and look TOO patriotic or TOO boring like a BANK. We do think it probably should contain a small portion of the yellow as in the original. Adding several examples of negative space logos and specifcially lighthouse options below.. needs to have a stripe and a lighthouse and ideally incorporate something musical to combine images and create the negative space logo
Marché(s) Cible(s)
young singers
Secteur / Type d'entité
singing
Texte du logo
Downeasters Chorus - (maybe est. 1949) but we're leaning away from that -
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Negative space, minimalistic if possible
Bien d'avoir
- incorporate any element of musical notes, staff - anything that might mirror the BHS barbershop.org logo
Ne doit pas comporter
- a barbershop pole - or scissors or anything having to do with haircuts - the lighthouse with a stripe is enough.