Gold Star Service Network Logo Design

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Brief de Design de Logo
Company Overview
Gold Star Service Network is a U.S.-based organization dedicated to providing support, assistance, and services to the family and friends of those who have lost loved ones in active military duty. The organization directly supports (not an official partner) America's Gold Star Families, a non-profit that honors and assists Gold Star Families.
Target Audience:
Gold Star Families – Parents, spouses, children, and other relatives of fallen military service members.
Veterans & Military Supporters – Individuals and organizations who want to contribute to the cause.
Non-Profit & Community Groups – Organizations working alongside Gold Star initiatives.
General Public & Donors – Those looking to support and honor the memory of fallen heroes.
Attached files
Show a possible gold star like structure. The drawing shows how it could possibly layed out.
Logo Concept & Style
Tone & Feel: Patriotic, Respectful, Trustworthy, Compassionate, Honor-driven
Style Preference: Classic, Minimalist, and Symbolic with a timeless design
Possible Primary Colors:
Gold (#FFD700) – Symbolizes honor, sacrifice, and remembrance.
Navy Blue (#003366) – Represents trust, strength, and the military.
Red (#B22234) – Reflects patriotism, courage, and sacrifice.
We will also need to use the logo in all one color formats.
Symbolism & Visual Elements
Gold Star – A central and defining element, representing the sacrifice of fallen military heroes and their families.
Possible American Flag Elements – Subtle use of stars, stripes, or patriotic motifs to reinforce national pride.
Shield – Symbols of protection, honor, and remembrance.
Typography
Font Style: Strong and professional, but with warmth—Serif or Sans-serif options that evoke stability and reliability.
Considerations: Avoid overly decorative or script fonts to maintain a formal and dignified look.
Logo Usage
Primary Use Cases: Website, social media, promotional materials, merchandise, and official documents.
Scalability: Logo should be versatile for use in both large and small formats without losing detail.
Color Variations: Full-color, black-and-white, and simplified versions should be provided.
Aspect ratio: Will need a stacked version for print and a wide version for some web applications.
Additional Notes
The logo should not feel overly corporate; it should evoke emotional connection while maintaining professionalism.
It should be instantly recognizable and convey a sense of support, remembrance, and national pride.
The designer may explore modern interpretations of traditional military insignia to create a timeless and elegant look.
Texte du logo
Gold Star Service Network