• US$230

• 59 designs

• 10 designers

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Brief de Design de Flyer

Project Brief: We are a culinary tourism company looking to elevate our current Food Tour rack cards. The full project scope is attached in pdf.

To start with, please create rack cards for these city food tours: Naples, Lisbon, Tokyo, and Mexico City.

Reference for Style and Tone: see our newest food tour page to understand the brand’s aesthetic and tone: https://culinarybackstreets.com/tours-food-tours/tours-osaka/2025/umami-town/


Current Rack Card: see attached images
They are basically OK but the design is not so great. Maybe something bolder with more stylized icons etc.

General Redesign Notes:
Simplification: The current designs are too busy. Use clean lines, bold typography, and enough white space to make the information digestible.

Color Palette: Stick with Culinary Backstreets’ branding— note each city tour has their own city color and icon.

Icons: Create bold, modern, and visually consistent icons to represent features.

Photos: See the pdf document for link to photos.

Typography: Choose fonts that are clean, legible, and bold to draw attention to key points.

Marché(s) Cible(s)

Travelers in cities interested in culture and food tours

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Styles de police à utiliser

Autres polices appréciées:

• Avenir Regular, Avenir Bold, Avenir Black 95

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers

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