Nova Logo design for a clothing brand

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Ce client a reçu 206 designs de logo de la part de 89 designers. Il a choisi ce design de logo de Arjuna Design comme design gagnant.
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Brief de Design de Logo
So I am looking for a logo that will be marketed around the sports athletic wear industry. This will be a logo that will be used on clothing such as t-shirts/quarter zips/caps/shorts/leggings/Sports bras and skirts/bags. The market we are looking to advertise in is for the sport Padel.
It will be clothing for this sport.
We are aiming to appeal to the Unisex market with the demographic of someone who is aged between 18-60.
The aim of the logo is to show the following:
Luxury
Minimal
Understated but still recognisable
Have a brand logo that appeals to an active lifestyle.
I have attached a document below for you to take inspiration from some of the brands we like to give you an idea of our brand focus for NOVA. Colours wise I would like to keep it plain. As we develop the brand we can look at different colourways for the logo.
I have also attached our current logo for you to see.
With the logo we would also plan to do a spin off with the logo just as Nike and Adanola does with their brand. I will attach this photo for reference too.
The term NOVA means a star showing a sudden large increase in brightness and then slowly returning to its original state over a few months.
To incorporate this as Nike has done with Drake's brand NOCTA I am happy to entertain the idea. I have attached the image below for reference. I think this is simple but also ticks all the boxes of what I am after too.
Marché(s) Cible(s)
Middle to upper class
Secteur / Type d'entité
Sports Athletic wear
Texte du logo
NOVA
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- I like the idea or incorporating stars as discussed in the description so if this can be above or beside the logo or even incorporate it in the O out of the NOVA logo
Ne doit pas comporter
- Nothing too colourful as I believe this will pigeon hole the brand, understated with style is better for me.