LOGO EVOLUTION, NOT REVOLUTION

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Ce client a reçu 13 designs art de la part de 5 designers. Il a choisi ce design art de kokoriko comme design gagnant.
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Brief de Design Art
Client would like to add a gear icon to the logo and I need a few more options. Below is the old logo with gear and icon and new logo without the gear icon. Need to add the gear in the light blue colour - gear icon can also be a screen. They are a very upmarket product and they previous logo looks cheap. However, they have strong recognition, hence their desire to maintain the colours and the gear icon. (GEM Equipment is used by other companies globally) The logo must also work in reverse (white) and greyscale. The logo also must fit well with other logos in their corporate family - see uploads.
Marché(s) Cible(s)
Business to business, food manufacturing sector
Secteur / Type d'entité
Food Manufacturing.
Styles de police à utiliser
Autres polices appréciées:
- Gill Sands MT - willing to look at similar font.
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo must include the icon in some way but the bottom right corner must remain clear as there is a corporate tagline that may be added. Logo must work both as a stacked version and a horizontal version.
Bien d'avoir
- More sophisticated gear icon than in the original.
Ne doit pas comporter
- Colours cannot change. Cannot have any other graphics than a gear.