Logo and Wordmark Designer for Focuvv

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Ce client a reçu 150 designs de logo de la part de 86 designers. Il a choisi ce design de logo de ivan29 comme design gagnant.
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Brief de Design de Logo
Logo Design
Create 2 versions of the logo:
1. White text (Focuvv) against black background.
2. Black text (Focuvv) against a white background.
As we will use the logo on both black and white colored clothing
The logo should convey the essence of BJJ and martial arts, reflecting focus, discipline, and strength, appealing to an audience of mature, experienced grapplers.
Use a black and white color for a timeless, professional, and sophisticated look.
Colours: Black , White
Consider incorporating abstract shapes, geometric patterns, or subtle elements inspired by BJJ, like the circle for harmony or symbolic references to BJJ belts.
Wordmark Design
Develop a distinctive standalone letter "F" wordmark.
The wordmark should be minimalistic yet impactful, fitting seamlessly with the logo.
It should be clean, modern, and memorable.
Ensure the "F" wordmark can function independently, like a simple emblem for apparel, patches, or branding.
Clean, bold, and modern, with a focus on sophistication.
The design should evoke a mature, professional aesthetic that resonates with grapplers who appreciate the philosophy and dedication of BJJ.
Must work well for apparel, promotional materials, and digital platforms.
What Focuvv Means
Focuvv is derived from the word "focus" and symbolizes unwavering dedication, discipline, and mental clarity—core values of Brazilian Jiu-Jitsu (BJJ) and martial arts. The unique spelling with "vv" adds a modern, distinctive edge to the brand, representing:
Vision: Staying focused on long-term goals both on and off the mats.
Victory: The mindset of overcoming challenges and achieving success through perseverance and hard work.
Focuvv encapsulates the essence of martial arts, where focus and determination lead to growth, resilience, and triumph.
Marché(s) Cible(s)
bjj, jiu jitsu grapplers
Secteur / Type d'entité
clothing brand for martial arts, jiu jitsu
Texte du logo
Focuvv
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- One that works against a black background and one that works against a white background.