• €90

• 34 designs

• 9 designers

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Brief de Design Application

Creative Brief: Running Application - Collective Challenges
Objective
To design a simple yet impactful mobile application for runners, centered around collective challenges. The app should offer an engaging, user-friendly experience while encouraging participation in running challenges. Starting with a minimalist and robust version, the design must focus on essential features, allowing for future enhancements as the user base grows.

Target Audience
Primary Users: Casual to dedicated runners who enjoy tracking their progress and participating in challenges.
Motivations: Community-driven goals, personal achievements, and tangible rewards.
Needs: A visually appealing, straightforward interface with real-time progress tracking and clear challenge objectives.
Core Features
Main Screen: Current Challenge

Displays the active challenge with a title, visual, prize description, and countdown for kilometers remaining.
Prominent “Join” button for easy participation.
Quick access to challenge conditions (eg, most kilometers, fastest pace, random draw).
Challenge Details

Includes challenge rules, detailed prize information, and victory conditions.
Simplified text for clarity and engagement.
Past Challenges

Showcases previous challenges, total kilometers achieved, and winners.
Admin Section

Enables challenge creation with scheduling, descriptions, and victory criteria.
Minimalist design for ease of use.
Look and Feel
Visual Identity: Clean, modern, and energetic design reflecting the spirit of running and collective achievement.
Color Palette:
Vibrant primary colors: Blue and green for energy and motivation.
Accent colors: Orange or yellow for highlights, paired with a dark background for strong contrast.
Typography:
Sans-serif fonts like Lato or Montserrat for readability.
Bold, prominent numbers for key statistics like kilometers completed.
Icons and Graphics:
Minimalistic icons with light, functional animations (eg, a moving kilometer counter).
Clear, motivational visuals to support collective progress.
Tone and Style
Tone: Encouraging, community-focused, and goal-oriented.
Style: Minimalistic with a focus on clarity and user engagement.
References
Inspirations:
Nike Run Club for its simplicity and modern interface.
Strava for its community features and tracking precision.
Deliverables
Wireframes and UI designs for all key screens: login, current challenge, challenge details, past challenges, and admin panel.
Visual assets: icons, buttons, and animations.
A consistent design system to ensure scalability for future features.

Marché(s) Cible(s)

Casual to dedicated runners who enjoy tracking their progress and participating in challenges.

Secteur / Type d'entité

sport

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• to design all screens

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Fichiers

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