A Ministry Branding Challenge: Vintage Meets Gen Z
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Brief de Design de Logo
Brand Design Brief:
We’re creating a new logo for "High School at Olive," the High School Student Ministry at Olive Baptist Church, and we need your creativity to bring it to life! This brand should appeal to Gen Z and Gen Alpha, blending vintage vibes with a fresh, approachable look.
Key Elements:
- Icon: A simple, memorable icon representing the ministry's community feel. Think of a house with an open door—symbolizing warmth, welcome, and a safe space. We are open to ideas that are similar to this.
- Wordmark: The brand should say "High School at Olive”, with “High School” as the focal point and “at Olive” in a minimized or understated style.
- Vintage Feel: Capture an old-school aesthetic that resonates with younger generations. The design should feel classic yet modern, drawing on vintage themes without feeling outdated.
- Versatile: The logo should work well across various platforms and media, from merchandise and social media to physical signage.
Design Requirements:
1. Old-School Aesthetic: Think vintage-inspired fonts and a balanced color palette that speaks to the current trends appealing to Gen Z and Gen Alpha. The look should be timeless yet relevant.
2. House Icon with an Open Door: A simple, friendly icon to symbolize openness and community. The house shape represents a welcoming place, and the open door is inviting.
3. No Cross Symbol: This is a ministry logo, but we ask that designs do not include a cross or other traditional religious symbols.
4. “High School” Emphasis: In the wordmark, emphasize “High School” over “at Olive,” which should be more subtle. This approach keeps the focus on the target age group while clarifying the brand’s purpose.
Style Guide:
- Vintage/Retro: Use a style that draws on classic or old-school designs but is approachable and lively for high school students.
- Color Scheme: Aim for a flexible, neutral palette that could complement seasonal or event-themed variations.
- Typograph*: Consider retro fonts with clean lines. Avoid fonts that are overly stylized, as we want this to feel like a modern take on a classic look.
Important Notes:
- Purpose-Driven: This is for a High School Ministry, not an educational institution. The design should feel welcoming and inclusive to high school students who are part of a church community.
- Simplicity Is Key: Since this logo will be used across different formats, prioritize simplicity in the icon design for recognizability and versatility.
Thank you for contributing to shaping the identity of "High School at Olive." We look forward to seeing your ideas come to life.
Marché(s) Cible(s)
Gen Z/Gen Alpha
Secteur / Type d'entité
Religion/Ministry/Youth Group
Texte du logo
"High School at Olive"
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Icon, Wordmark, and Vintage Feel (Read Creative Brief)
Ne doit pas comporter
- This is a ministry logo, but we ask that designs do not include a cross or other traditional religious symbols.