• €110

• 81 designs

• 29 designers

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Brief de Design de Logo

1. Objective:
“Rösti Fries” needs a striking logo and a suitable design for a 10-foot food container. The logo and container should represent the brand in a fresh, modern and memorable way in order to quickly attract the attention of customers and lay the foundation for franchise expansion.

2. Style and character:
Both the logo and the container design should be modern, eye-catching and colorful. A friendly, urban look with vibrant colors and clear shapes should create immediate associations with rösti and potato products. The design must also be eye-catching from a distance and attract passers-by, especially in busy areas.

3. Color palette:
A warm, vibrant color palette is ideal for making the food container attractive. Gold and brown tones reminiscent of potatoes could be combined with strong green, orange or a neutral cream white to underline a fresh and natural image. The colors should also work well in different lighting conditions.

4. Symbolism and imagery:
The logo could contain a stylized representation of rösti or French fries in a creative, minimalist form. This symbolism should be repeated seamlessly in the container design - either through larger graphics, icons or patterns on the walls. The imagery should create a visual connection between the logo and the overall design of the container.

5. Font:
The font for the logo should be modern, clear and easy to read, even from a distance. A bold, rounded font can convey friendliness and approachability. The typography should be suitable for use on the container so that the brand name “Rösti Fries” is clearly visible from every perspective.

6. Container design:
The design of the 10-foot container should be an extension of the logo and brand colors to increase recognition. It should include both the walls and the front so that the branding is clearly visible from all sides. Elements such as large icons, illustrations of hash browns or fries, or even a patterned background could help create a lively atmosphere. Optionally, the designers could include creative touches such as awnings, colored window frames or an inviting menu board.

7. Scalability and recognition:
Both the logo and the container design must be easily scalable. The design should appear consistent on other advertising materials and at future locations and be easy to adapt to different container sizes. A high level of recognition is essential to ensure the brand is remembered in the long term.

8. Franchise and advertising friendliness:
The logo and container design must be well suited to franchise operations and easily transferable to different locations. The branding should be inviting and memorable to encourage customer loyalty.

Attached are example photos.

Marché(s) Cible(s)

Young adults and professionals – people between the ages of 16 and 40 who appreciate fast, high-quality and delicious street food. They are looking for practical but tasty food options, often on the go or during their lunch break. Families – parents with children who are looking for an uncomplicated, child-friendly meal that everyone likes. The freshness and accessibility of the product particularly appeals to this target group. Foodie community and trendsetters – people who like to discover new food concepts and value quality, freshness and individuality. This group helps to spread the franchise through social media. Health-conscious foodies – people who love snacks and comfort food, but also value natural ingredients and high-quality preparation.

Secteur / Type d'entité

Food / Fries

Texte du logo

RÖSTI FRIES

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• 1. **Catchy symbol** – Abstract icon for Rösti Fries, easily recognizable. 2. **Bold typography** – Modern, bold font, easy to read and eye-catching. 3. **Warm color palette** – Golden yellow, brown and vibrant accent colors for freshness and naturalness. 4. **High recognition value** – Logo must be eye-catching from a distance and work on all media. 5. **Franchise-ready** – Easily scalable and adaptable for different locations and containers.

Bien d'avoir

• Playful details – Small, thematic touches. Container friendly – Design that can be extended to container walls. Natural textures – Handmade look, e.g. wood look. Animatability – Logo that can be animated well.

Ne doit pas comporter

• 1. Too many details - Avoid complicated graphics that make the logo confusing. Pastel or pale colors - The logo should look bold and vibrant, not pale or weak. Ornate fonts - Clear, modern typography is important; no hard-to-read fonts. Icon overload - A single, strong icon instead of many small icons. Outdated elements - No old-fashioned style; the logo should be fresh and contemporary. Diverse styles - A coherent design, not a mix of conflicting styles.

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Fichiers

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