• €110

• 198 designs

• 109 designers

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Brief de Design de Logo

The logo will be used by an insurance broker for a life insurance product (term life) that will be distributed online within Italy.

The target market for this product consists of families 30-45 years old with dependent children and couples with home mortgages, belonging to the middle class. They are interested in purchasing services online and tend to prefer brands they already know.

The policies sold under the broker's brand, for which you will be working, are issued by a well-known Italian company (Italiana Assicurazioni), part of a prominent Italian insurance group (Reale Group).

The life insurance product marketed under the brand “vite protette” is designed to protect families by ensuring a significant capital in case of the insured’s death, so the concept of protection must be inherent in the logo.

Absolutely avoid using the typical symbols associated with the insurance sector, such as umbrellas, shields, or safety helmets.

The logo should evoke modernity and convey a sense of friendly and useful technology, while also reflecting the absolute reliability of the insurance policy, as it is issued by a well-established company.

Since, as mentioned, only insurance products from Reale Group will be distributed under the brand “vite protette,” the dominant colors of the logo should be blue, yellow, and white, which are the colors of the Group (see attached files for reference). You may consider using the font employed by the companies of the Reale Group.

Important: The design should not give the impression that “vite protette” is a company of the Reale Mutua Group, so the “Reale” logo, found in the attached file, must not be included.

We expect a logo that fits within a rectangular space of approximately 16/9. Therefore, it's perfectly acceptable to place “vite” and “protette” on two separate lines if it ensures greater impact and visibility.

The logo will be used exclusively online, so it must be visible and legible in small spaces (such as banners, etc.).

Marché(s) Cible(s)

Families with dependent children and couples with home mortgages, aged 30-45, belonging to the middle class. They are interested in purchasing services online and tend to prefer brands they already know.

Secteur / Type d'entité

insurance

Texte du logo

vite protette

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Protection concept, modernity, sense of friendly and useful technology, reliability

Ne doit pas comporter

• avoid using the typical symbols associated with the insurance sector, such as umbrellas, shields, or safety helmets. Important: The design should not give the impression that “vite protette” is a company of the Reale Mutua Group, so the “Reale” logo, found in the attached file, must not be included.

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Fichiers