Premium wine label refresh for Lock &Key wines

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par Janice_Design2025 le mardi 27 août 2024

Dear Project Owner. Working on the "Moppity" logo part of my design. Just wondering, what does the word "Moppity" mean? (Moppet comes to mind, but would be good to know. Also, is there a story behind your Moppity crest? Good to know what elements to keep. Thanks so much, Janice


par Porteur De Projet le mardi 27 août 2024

Hi Janice. Moppity is the name of the road the vineyard is on. The crest is a styalised M and V - it has a premium, regal feel (part crown, part diamond) but is maybe a little classical and conservative or old fashioned. We're open to changing this but not wedded to the idea. Maybe it's just a matter of using more contemporary text.


par Porteur De Projet le mardi 27 août 2024

Jason by the way :)


par Janice_Design2025 le mercredi 28 août 2024

Thanks Jason
Kind regards, Janice


par Porteur De Projet le vendredi 30 août 2024

Wanted to let you all know I've extended the contest because I'd like some fresh ideas. The scope has been expanded to allow a complete rethink of the Lock & Key brand. You no longer need to consider ties to the original packaging. We still want it to be be contemporary, fresh and original while also reflecting the brand story of my first fleet convict lineage - that great things can come from humble beginnings.


par AVColor Design le samedi 31 août 2024

Please check and give a great feedback on design #4077286 #4077286
Thank you!


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