Multis (Betting App)

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Ce client a reçu 450 designs de logo de la part de 165 designers. Il a choisi ce design de logo de MX-Design comme design gagnant.
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Brief de Design de Logo
Objective:
We need a logo that resonates with 27-37 year old Australian punters who use our wagering application, "Multis." The logo should reflect our brand's values of professionalism, simplicity, and a no-fuss approach.
Target Audience:
Demographic: 27-37 year old Australians
Interests: Sports betting, horse racing, wagering, and gambling
Style Preferences: Professional, sleek, simple, to the point, no unnecessary embellishments
Design Style:
Tone: Professional yet approachable
Style: Sleek, modern, and minimalistic
Imagery: Open to abstract or symbolic representations, no overly complex elements
Color Palette:
We are open to exploring various color palettes but have a preference for yellow and black as they convey energy, excitement, and sophistication. Feel free to suggest alternatives that align with our brand values.
Usage:
The logo will be used on our mobile application, website, social media, and marketing materials. It should be versatile enough to work in both digital and print formats.
Additional Notes:
The logo should be easily recognizable and memorable.
We prefer a design that works well in both color and monochrome versions.
No complex gradients or overly intricate details.
In an ideal world, the logo should integrate iconography into the word Multis, for example:
1. Integrating a 'stacking' element of design, weaved into the letter M (given this brand is centred around stacking/combining multiple bets for better odds.
2. Integrating a tick icon into the word in a way that is subtle yet brings the design to life
Mises à jour
UPDATE:
With regards to design- I would like to flag that minimal iconography is preferred.
Ideally, we would like to integrate design elements into the word Multis itself. Some ideas around this could be:
1. Integrating a tick into the word
2. Integrating a 'stacking' design feature into the M. Given the brand is centered around the stacking / combining of multiple bets, this is a really strong design angle to take.
Added Wednesday, 21 August 2024
Low design quality
Marché(s) Cible(s)
27-37 year old Australian males
Secteur / Type d'entité
betting
Texte du logo
Multis
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Black, Blue, Grey, White colour scheme. A logo/Icon integrated with the M to be used on apps. Thinking perhaps 📈 incorporated or cheering like 🙌