• €110

• 230 designs

• 94 designers

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Brief de Design de Logo

Project briefing: Logo design for new winter product

Project overview:

Our company is launching a new winter product and aims to become the market leader in this segment. To achieve this goal, we need a unique and distinctive logo that will be recognized worldwide. The logo should be both iconic and written, and be able to be easily identified in different cultural contexts.

Goal:

Creation of a unique and memorable logo for our new winter product that supports brand recognition and market leadership.

Requirements:

1. Uniqueness: The logo must stand out from existing brands and logos.

2. Recognition: It should be easily recognizable and leave a lasting impression.

3. Globality: The logo must be understandable and memorable worldwide, regardless of cultural differences.

4. Combination: The logo should contain both an iconic symbol and a font component.

Target group:
Our target group includes winter-active people worldwide who value quality, innovation and uniqueness.

Competitive analysis:
A quick analysis of the competition's logos in the winter segment shows that many brands rely on blue and white tones and simple, minimalist designs. To stand out, we want to work with something new and develop a dynamic, modern design.

Design guidelines:
1. Colors: Main color open, modern and fresh.
2. Style: Modern, dynamic, and innovative.
3. Elements: Integration of symbol and lettering, which can be used both together and separately.
4. Usage: The logo must be versatile, e.g. on packaging, in digital media, and on merchandise.

We look forward to creative and innovative suggestions that will support our product on its way to market leadership.

Marché(s) Cible(s)

Worldwide winter sports

Secteur / Type d'entité

Wintersport

Texte du logo

PolarRider

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Icon and font

Bien d'avoir

• Icon and font

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Fichiers