Update logo for ocean non-profit

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Ce client a reçu 130 designs de logo de la part de 51 designers. Il a choisi ce design de logo de daniel462medina comme design gagnant.
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Brief de Design de Logo
Hi there,
We are a non-profit dedicated to building the public profile of Australia's kelp forests. We provide a voice and vision for Australia's temperate rocky reefs.
For years we have used a very simple logo of the words "Great Southern Reef" stacked an centred in font Bebas Neue. We want to update our logo, keeping it recognisable as previously with the same text but with some small 'tweaks' to make it pop, stand out and memorable. We are happy to explore similar fonts or utiliser the same font in a different way. We value simplicity over complex designs.
This added accent to the logo we want to to represent the GSR, which is famous for kelp, seaweeds and rocky reefs. One iconic kelp species in particular is the golden kelp - Ecklonia radiata (see image attached). Maybe one of the letters of the logo could be represented or replaced by the iconic shape of this kelp.
We are happy to go with just "Great Southern Reef" but also keen to see how it looks reading "Great Southern Reef Foundation" (the non-profit's name).
Texte du logo
Great Southern Reef
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- the words "Great Southern Reef" or "Great Southern Reef Foundation"
Ne doit pas comporter
- the letters GSR