• US$400

• 239 designs

• 93 designers

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Brief de Design de Logo

**Logo Design Brief: GlowGhurt**

**1. Company Overview:**
GlowGhurt is a brand specializing in healthy yogurt enriched with exotic probiotic strains such as L. reuteri and L. gasseri. The product is positioned as a premium option for consumers seeking gut health benefits promoted by Dr. William Davies, author of "Super Gut".

**2. Target Audience:**
- Health-conscious individuals, particularly those interested in gut health for general health and beauty
- Consumers looking for premium and scientifically backed probiotic products.
- Demographic: Adults aged 25-45, both genders, with disposable income, and a preference for natural and healthy food options.

**3. Brand Values:**
- Science-backed: Focus on probiotic strains endorsed by experts like Dr. William Davies.
- Premium Quality: Emphasize the use of high-quality ingredients and exotic probiotic strain
- Health and Wellness: Promote digestive health benefits and overall well-being.

**4. Design Direction:**
- **Concept:** The logo should convey health, vitality, and the scientific aspect of probiotics for beauty and general health with a fun and vibrant feel
- **Style:** Clean, modern, and sophisticated to appeal to the target demographic.
- **Color Scheme:** Fresh and natural colors (for health and natural) combined with a touch of sophistication (possibly gold or silver accents to denote premium quality).
- **Typography:** a clean and modern look, with possibly a touch of elegance to reflect premium quality with excellent legibility. I am open to how the letters are arranged either capitalised Gs, all.lower case or everything in between

**5. Elements to Include:**
- **Iconography:** Consider incorporating abstract representations of probiotic strains or a subtle nod to gut health (e.g., a simplified digestive system) or aesthetic beauty (glowing)
- **Text:** "GlowGhurt" as the primary text,
- **Optional Tagline:** "Illuminate Your Gut" or similar, emphasizing the glow and health benefits.

**6. Deliverables:**
- Primary Logo: Suitable for packaging, website, and promotional materials.
- Secondary Logo: Possibly a simplified version for smaller applications or social media.
- Color Palette: Hex codes and Pantone colors used in the design.
- Font Selection: Names of primary and secondary fonts used in the logo.

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This brief outlines the key aspects of GlowGhurt's branding requirements, emphasizing the blend of science, health, and premium quality to appeal to their target audience effectively.

Marché(s) Cible(s)

Health concious 20 to 40 year old that are seious about their health and look

Secteur / Type d'entité

Health food fitness

Texte du logo

GlowGhurt

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• iconographics with lettering that are representative of the benefita of exotic probiotic for gut health and beauty

Bien d'avoir

• A fun, elegant and seamless logo with lettering shapes that highlight benefits of probiotics for mind, gut and beauty health

Ne doit pas comporter

• Disjointed logo with icon and lettering haphazardly copy pasted together without any rhyme or reasons

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