Vehicle marking design - URBAN PUB

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Ce client a reçu 25 designs de covering de véhicule de la part de 9 designers. Il a choisi ce design de covering de véhicule de LAXMI DESIGNHUB comme design gagnant.
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Brief de Design de Covering de Véhicule
Company presentation
Project: Create a visual for the marking of our company van
Name: URBAN PUB
URBAN PUB is an agency specializing in Street Marketing; we offer original communication media to our clients with the provision of staff.
Website: www.urbanpub.lu
Graphic instructions:
The objective will be to create a visual on the different sides of the vehicle: Front, sides, back and top. The vehicle is basic white in color. We want something very graphic and design, so don't limit yourself in creation. We want a significant covering of the vehicle.
Vehicle template: see attachment (Opel Movano Fg L2H2 3.5 120ch BlueHDi)
Below are simply the instructions to follow:
Elements to appear:
- URBAN PUB logo + tagline (see attachment) => you can use the LOGO without tagline but the logo with the tagline must be present
- Text: STREET MARKETING => this text must appear
- Website: urbanpub.lu or www.urbanpub. read
- Telephone number: 26 38 36 84 or (+352) 26 38 36 84
- Social networks: integrate Facebook / LinkedIn / Instagram pictograms
Main colors: BLACK (#010101) and WHITE (this will therefore be that of the vehicle)
Secondary color: GRAY (#818385)
Main typography: Muller (see attachment)
Secondary typography: Nexa (see attachment)
Examples of visuals that we like (optional
): (see attachments)
Updates
Things we like: big lettering, graphic work, we want something out of the ordinary. Given that it is a street marketing activity, the image conveyed must be fun, a bit street art. When we see the van we have to say: Wow!
The things we don't like: we don't want to overload the visuals, we want something sober and readable. This means that we want to favor graphic elements over text. We want a certain amount of work and reflection on graphic work.
Added Friday, 17 May 2024
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Not too overloaded
Bien d'avoir
- Very large lettering. For example you can use the U and the P which are the abbreviations of URBAN PUB.