Reworking an existing design for a customer
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Ce client a reçu 47 designs de vêtement de la part de 10 designers. Il a choisi ce design de vêtement de Jose Lopez ( Verified Pro Designer ) comme design gagnant.
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Brief de Design de Vêtement
Design should utilize logo that is currently on the left chest of 0224_yum_yall_PROOF.pdf. The PNG file named brand_colors show the company's colors they use. I have attached front and back images for all of the shirts that they'd like to see the design mocked on. Our company did the 0224_yum_yall_PROOF.pdf. proof internally, but they like the file named competitors_design.png better. This design is what we need to re-work to be a unique concept for the back of the shirt. It needs to retain all of the qualities of this design you see in the competitors_design.png because the really like it. They just want to keep their business with us and are giving us the chance to do something very similar that they like. The design is very much designed using a chalk board style and we do want to keep that. The truck is also part of their branding and should be used in the concept for sure. All of the text in competitors_design.png should be used in the new concept as well. The ink colors are open to what works best for the provided garment colors, but the new design should attempt to use brand colors or colors complementary to brand colors. The back design must be UNIQUE BUT SIMILAR
Marché(s) Cible(s)
https://puckettsgro.com/
Secteur / Type d'entité
USA based in the south. Breakfast and BBQ restaurant
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A chalk board style like the competitors image
Bien d'avoir
- improved design execution from the competitors image
Ne doit pas comporter
- all of the items in the competitors image