• A$340

• 97 designs

• 56 designers

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Brief de Design de Logo

Australian band LITTLE QUIRKS (see Spotify stream) need a new logo to reflect their maturing style of recorded and live music. Having evolved from a distinctive folk style of music, their new material has a great rock influence whilst retaining their roots in indie/folk genres.

We want the new logo to be used across a variety of applications to ensure consistency and identifiability of the band’s brand.

The current logo (copy attached) is a stylised version of the band name in a font reminiscent of a late 1960’s early 1970’s retro pop font. The lightning bolts reflect their stage persona and the facial makeup the band uses (pic attached).

If a newer version of this style of font is used, we need the font to be freely accessible for reproduction in various products. A royalty free font would be ideal. Or if the logo design is not derived from a standard font, identifying a font similar that could be used for supplementary elements would help.

If the proposed logo features a different style of font from the current one, then it must also fit comfortably within the indie rock genre with some folk overtones.

The band is open to ideas and variations of the main brand with only the “LQ” letters which may work better on some merchandise for example. They would also consider a stacked logo with the word “little” being smaller in size to the word “quirks” below it. The band is sometimes called the Quirks but for branding purposes, the “little” is to be retained.

The lightning bolts design element is desired to be retained within the brand architecture. The actual bolt design can change from current (copy attached) but must steer clear of any similar registered trademark designs like David Bowie’s Ziggy Stardust.

The band is also open to seeing what other graphic 'symbol' ideas designers can come up with that fit with the band logo/name/image. This could be used instead of or in addition to the lightning bolt.

Logo Usage
The new logo will be used on website, digital uses, album covers, merchandise, social media and signage & other branding at live concert venues. It should be clearly discernible from a distance on printed and digital signage and clean and easy to read at any size or distance.

Colour Palette
There is no fixed colour palette at present and they are open to suggestions based on key designs submitted. However the band is leaning towards more pink/purple colours and shades in current imagery. Suggest colours to be included along with PMS/CMYK/RGB colour specs.

Background
The band features three women as the central group with two males supporting live performances and studio recordings as a five-piece band. Their honed skills as musicians, coupled with harmonies to die for, make them one of the hottest live performance groups. Their energy on stage is infectious. They leave nothing in the tank in their lives shows.
File Formats Required
For the successful logo design, we will require 100% ownership without designer attribution. We will require all versions of the logo in all formats including but not limited to: indesign (ai); cdr; jpeg; png; tiff; eps; pdf; psd with and without backgrounds, colour and mono/black & white versions.

Texte du logo

Little Quirks

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Fichiers