Graphic design of labels for scented candles
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Ce client a reçu 88 designs étiquette de la part de 25 designers. Il a choisi ce design étiquette de Sakuranight comme design gagnant.
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Brief de Design Étiquette
Following a change in our team structure, a deadline was put in place and the brief changed.
We need a beautiful label for our candles, one that sticks *all around the glass*. Must obviously include our logo as well as the description of the perfume.
The clientele is mainly female, between 35 and 65 years old, of a classic nature.
Brand values:
Feminine
Warm-joyful
Sophisticated-elegant
Eco-friendly, pet-friendly
Natural
Inspires confidence.
The idea is to have something different, the final appearance must be elegant and refined, which will be your challenge given the shape.
What we need:
- changeable colors
- small transparent elements which can be printed on a gold or silver paper background (example: logo, frame, elements, etc.)
- the logo (black or very dark gray) must be present + text "vegetable candle", then the perfume and below:
vegetable wax - handcrafted"
I am attaching a picture of our current labels to the files.
For the size I'll let you manage.
These labels can also be assigned to derived products such as room fragrances, pillow mists, etc.
The brand targets the middle class and above.
For the fonts I leave the choice to you.
Thank you and good luck to all !
Update: there is no longer a cat's head as a background shape, you have free choice.
THANKS
Mises à jour
Went on vacation/holiday
Went on vacation/holiday
Marché(s) Cible(s)
Women aged 35 to 65
Secteur / Type d'entité
Industrie du Parfum
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- modifiable colors - small transparent elements which can be printed on a gold or silver paper background (example: frame, elements, etc.) - the logo (black or very dark gray) must be present + text "vegetable candle, then the perfume and below: vegetable wax - handcrafted"
Bien d'avoir
- Elements that could be made transparent (logo text frame) to be able to edit on gold papers and give a luxurious appearance
Ne doit pas comporter
- no childish appearance.