billboard campaign Allegiant Pilots Association
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Ce client a reçu 115 designs de panneau de la part de 29 designers. Il a choisi ce design de panneau de rkailas comme design gagnant.
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Brief de Design de Panneau
We want to run a targeted billboard campaign during the Super Bowl in Las Vegas. The Allegiant Pilots Association is in prolonged contract negotiations with management. We want to bring public attention to our negotiations and pressure on the company to negotiate more quickly. Allegiant Air owns the naming rights to "Allegiant Stadium" in vegas where the super bowl will be held. We would like artwork for this campaign that will be displayed on multiple billboards around the stadium and las vegas strip, and are seeking help in its design.
We would like to use a word play on the phrase "Big Game" which is frequently used as a alternative in advertising in reference to the Super Bowl. Our initial thought was a simple billboard incorporating our colors and with our logo saying " Our Contract, Is Not a Big Game!" or "Allegiant Pilot's Futures Are Not A Big Game!" But we are open to other suggestions and slogans. In the past we have used some artwork for picketing event which I will include for reference for logo and color scheme. The Local 2118 Teamsters logo and union name must appear in the artwork. "Allegiant Pilots Association Teamsters Local 2118"
Marché(s) Cible(s)
Super Bowl Attendees, Las Vegas tourists
Secteur / Type d'entité
aviation, labor union
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The colors of the union logo must be those used in the included pdf art examples.