• US$150

• 119 designs

• 47 designers

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Brief de Design de Logo

(Content brief and logo history located attached word doc)
Content Brief:
Target Audience: Aircraft Owners and Pilots. Logo should resonate with those passionate about aviation and involved in aviation, but specifically needs to attract Aircraft Owners and Pilots. We’re working with a known aircraft propeller brand in MT Propeller which is a “status symbol” in the aviation community. This Flight Resource logo needs to fit together with that brand.

Theme:
• This an aviation propeller company so that needs to be relayed in the design
• Needs to include or work in cohesion with MT Propeller logo:
• Quality/Premium Product

Color palette:
• Preferred colors include:
o Green (CMYK: 88 0 91 11) (Pantone P 148-8 C) (HEX/HTML: #319946 or 2f9d46) (RGB 47 157 70)
o Flat Black
o Dark Blue (CMYK 99 86 41 40) (Pantone HEX/TML: 132A4D) (RGB 46 89 134)
Typography:
• Clean- usage across all marketing channels and platforms
• Scalable for both small and large applications without compromising clarity
Style:
• Needs to be useable on promotional items and merchandise
• Logo should be unique and easily recognizable
Brand Personality:
• Convey a sense of a premium product
Design comments:
1. We do not need a tagline included
2. We do not need the family of brand info included
3. We need a primary and secondary logo (icon)
4. Primary should be horizontal

Marché(s) Cible(s)

Aircraft owners and Pilots

Secteur / Type d'entité

General Aviation / Business Aviation

Texte du logo

Flight Resource

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Horizontal and icon logo options

Bien d'avoir

• See content brief

Ne doit pas comporter

• No taglines included. Ex: Family brand

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Fichiers

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