HVAC Business Rebranding for fleet of trucks to increase market capture
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Ce client a reçu 32 designs de covering de véhicule de la part de 16 designers. Il a choisi ce design de covering de véhicule de LAXMI DESIGNHUB comme design gagnant.
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Brief de Design de Covering de Véhicule
I am in need of rebranding our image of our HVAC work trucks. Currently our trucks are geared more towards commercial clientele. They are not friendly for the average residential consumer, and I believe can be off-putting. I am in need of a design that is friendly and attracts consumers to our trucks. Our business is going to be branching off into a commercial division 'Chris Mechanical Services' (our current name) and a residential company with the name 'Chris Heating & Cooling'.
I have attached our current trucks and very preliminary ideas below.
Marché(s) Cible(s)
Married homeowner, 35 years old and up. Upper 25% income bracket in the chicagoland area.
Secteur / Type d'entité
HVAC
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 'Chris Heating and Cooling'
Bien d'avoir
- Mascot graphic. A black lab would be great, if it can work. We have used one before in our ads and it has been well received.
Ne doit pas comporter
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