Pediatrics Board Review needs a redesign of our key sales pages to help us convert.

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Ce client a reçu 27 web designs de la part de 3 designers. Il a choisi ce web design de pb comme design gagnant.
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Objective:
We are looking for talented graphic designers to craft a compelling and user-friendly design for our Pediatrics Board Review's key sales pages. The goal is to optimize user experience and improve our conversion rates. May the best design win!
Background:
Our current sales pages have served us well but we believe there's room for improvement. With changing trends and user behaviors, a fresh design perspective can make all the difference.
Design Requirements:
Alignment with Brand: The design should resonate with the Pediatrics Board Review brand – professional, trustworthy, and focused on excellence in creating educational content for pediatricians to pass their board exam. (Branding guidelines attached)
User Experience: Prioritize clarity, ease of navigation, and efficient presentation of information. Users should be effortlessly guided towards the call-to-action.
Responsive Design: Ensure the design is mobile-friendly and scales well across devices.
Visual Elements: Incorporate relevant imagery, icons, and graphics that are in sync with the pediatric theme.
Pages we want to redesign:
https://www.pediatricsboardreview.com/pediatric-initial-certification
https://www.pediatricsboardreview.com/maintenance-of-certification
https://www.pediatricsboardreview.com/moca-peds-study-guide
https://www.pediatricsboardreview.com/live-tts
https://www.pediatricsboardreview.com/cme
https://www.pediatricsboardreview.com/products
Judging Criteria:
Adherence to Brand: How well does the design align with the Pediatrics Board Review brand?
User Experience: Is the design intuitive, engaging, and user-centric?
Originality: Unique design elements or approaches that set the design apart.
Potential for Conversion: The design's ability to effectively guide users to the desired action.