High-end executive coaching group needs a 2 page digital flyer
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Ce client a reçu 39 designs de Flyer de la part de 18 designers. Il a choisi ce design de flyer de cherry comme design gagnant.
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Brief de Design de Flyer
We need a 2 page digital flyer for a high end leadership coaching offering for global leaders in healthcare. The flyer will advertise a new service (an elite senior leadership coaching group) for senior leaders in the healthcare industry from around the world.
The flyer should be upmarket, professional and minimalist in style to meet the expectations of my professional market (very senior doctors and executives).
The design should be based on my existing logo and brand, see my landing page: www.fischerconsults.com
The key elements needed are
1) An editable PDF which we can update as we revise the specific details of the offering. The text and draft design for this is attached.
2) The banner image should be high quality but abstract. It can be based on the landing page of my website (the two ripple effects) but does not need to strictly adhere to this.
3) The logo placement of the Fischer Consults delta sign should be discreet so that it does not dominate
4) The small logos of our professional accrediting organisations should be discreetly placed at the end and should not dominate. They might work best as mono icons in a footer (e.g. blue on a white background, or white on blue.
5) Please find enclosed a previous flyer as an example of a similar style we have used for more junior professionals. The design worked quite well, although we now need a more upmarket version for our senior executives.
Mises à jour
Please note this design specifically needs to use existing branding and images from my website: fischerconsults.com. We are definitely not looking for stock "leadership team" images for this high-end brochure.
Added Wednesday, 13 September 2023
Marché(s) Cible(s)
Senior global leaders in the healthcare industry
Secteur / Type d'entité
Leading business schools & Healthcare industry.
Styles de police à utiliser
Autres polices appréciées:
- Operetta (selective use for heading) and Sofia Pro (body text)
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clean minimalist and high professionally look that directly speaks to the interests and perspectives of senior leader leaders in healthcare. It also needs very clear call to action sections
Bien d'avoir
- Effective presentation of the two bios and photographs. These need to look impressive, but should not dominate.
Ne doit pas comporter
- Loud and bold colours, large use of logos.