• US$150

• 103 designs

• 43 designers

---

Brief de Design de Logo

We are seeking a talented graphic designer to create a distinctive and impactful logo for a premier mixed-use real estate development project known as "Carroll at Parkside." The logo will serve as the visual identity for this development, reflecting its unique blend of residential, commercial, and hotel spaces. The logo will be used across various platforms including digital, print, illuminated signage, and promotional materials.

Project Details:
Client: Carroll at Parkside
Development Website: https://www.carrollatparkside.com/

Project Objectives:

Create a memorable and versatile logo that embodies the essence of Carroll at Parkside: a vibrant and integrated community offering a balanced lifestyle.
Capture the blend of modern living, retail experiences, and high-end gathering spaces that define the development.
Evoke a sense of elegance, connectivity, and forward-thinking urban planning.
Design Guidelines:

Theme: The logo should encapsulate the spirit of modern mixed-use urban living. Consider incorporating elements that represent residential living, commercial spaces, and elegance integration.
Color Palette: Explore a sophisticated color palette that resonates with the project's upscale image. Black, White, Grey and subtle pops of color are encouraged.
Typography: Choose a font style that aligns with the development's personality – whether that's sleek and contemporary or a blend of classic and modern.
Iconography: Elements like buildings, shopping bags, or abstract cityscapes could be used, either subtly integrated or creatively combined.
Simplicity: Strive for a clean and simple design that can be easily recognizable at various sizes and formats.
Deliverables:

Primary Logo: A standalone logo that encapsulates the project's identity and can be used on various mediums and backgrounds.
Variations: Create alternative versions of the logo for different use cases, such as light and dark backgrounds or vertical and horizontal layouts.
Color Specifications: Provide the exact color codes used in the logo for consistent reproduction across different media.
Typography: Specify the font(s) used in the logo, along with any recommendations for headings and subheadings.

Submission Requirements:

High-resolution digital files of the logo in various formats (e.g., PNG, JPEG, SVG, EPS).
A brief explanation of the design concept and how it aligns with the development's ethos.

Texte du logo

Carroll at Parkside