Chronos/Square Capital logo for an upscale hedge fund
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Ce client a reçu 122 designs de logo de la part de 62 designers. Il a choisi ce design de logo de Spark Design comme design gagnant.
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Brief de Design de Logo
I need a logo for an upscale boutique hedge fund. I’ve attached images of logos I have for another company (Hardy|Hobbs & Jackson) and a company I sold (Power Windows). They are very different but capture the ideas I like.
Hardy|Hobbs - the font is terrific. The discretely embedded ‘H’ is creative. Obviously ‘H’ doesn’t work for Chronos/Square. The copper is a nice contrast and the gray works on most backgrounds.
Power Windows - I really like the möbius strip feel/design of the ‘P’ and ‘W’. The font is okay, but works well with the ‘PW’. The blue and platinum colors are a great combination.
The colors on both are good but I am open.
The appeal of both examples I included is the obscure/stylized nature of the letters of the companies (the hidden ‘H’ and the very stylized ‘P’ and ‘W’.
I’m looking for a design that doesn’t just have the letters of the companies. IF the letters are part of the logo, they are creative not literal.
Texte du logo
Chronos/Square Capital
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- A logo built around easily recognized ‘C’ and ‘S’