Humankind Zanzibar, need to create new label for organic, probiotic TONIC drinks collection.
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Ce client a reçu 81 designs étiquette de la part de 23 designers. Il a choisi ce design étiquette de Sergio Coelho comme design gagnant.
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Brief de Design Étiquette
we need an exciting new label for our new line of probiotic drinks.
TONICS:
Ginger and lime
Turmeric and black pepper
Tamarind and cardamon
Our product is an organic, locally sourced fermented probiotic beverage that helps people to improve digestive health and overall immunity. We would like to rebrand our currently existing GINGER TONIC as part of a broader range of TONICS (other flavours mentioned above). We would like to start with the GINGER AND LIME and progress from that design to render the other flavours. We like the use of ginger and lime motif, we also like an energetic, bright, minimal style. we want the label to communicate the ENERGY of living things and an ACTIVE lifestyle. Find our current label below
Marché(s) Cible(s)
Young adults as well as adults. Both men and women middle to upper class within East African market
Secteur / Type d'entité
Functional beveragess
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- all information from previous label included. please build a colour pallet on based on the colour of the drink itself. Images in attachments
Bien d'avoir
- minimal, active, playful, youthful, energetic
Ne doit pas comporter
- too much detail or should not be too busy