• €110

• 128 designs

• 27 designers

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Brief de Design de Logo

We are looking for a logo for the following organisation:

What we do?
Billions of animals like pigs, fish and chickens still suffer in factory farms worldwide, unable to express their natural behaviours. Some countries have higher animal welfare standards for local production, but still import substantial amounts of animal products from low-welfare countries where farmed animals are suffering from poor living conditions, transportation, and slaughter practices.

Animal Policy International works with governments in higher welfare regions such as New Zealand, the UK, the EU, and Switzerland to introduce bans on importing low-welfare animal products that would not be legal to produce locally.

What is factory farming? Factory farming is a modern industrial and intensive method of raising farmed animals designed to maximise profits. On factory farms, large numbers of animals are cruelly confined in small spaces, often in cages and unable to express their natural behaviours causing immense suffering (See here for photos and more reading about factory farming: https://www.ciwf.org.uk/factory-farming/)

Personality: professional, reliable, serious about what we do but not cold and corporate.
Geography: We are first working in New Zealand, potentially EU, UK, and Switzerland in the future.

Style preferences: Minimal, simple, clear to understand, name written out.
Brand colours: Main colour: Teal: #387F7F;
Highlighting colour: Orange: #FFBD59; Others: Black/grey: #171718; white. https://coolors.co/387f7f-ffbd59-171718-ffffff (don't have to use all of them in the logo)

Marché(s) Cible(s)

Target audience: Primarily policymakers (eg. a minister of a parliament), also farmers, potentially wider public later in the future.

Secteur / Type d'entité

Animal Welfare NGO

Texte du logo

Animal Policy International

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• We'd like a professional, serious, and bold logo. One or two animals (pig or chicken) next to the text, done in a creative way (can be unusual) outside of the name so it becomes an icon for us - easily recognisable on social media.

Bien d'avoir

• Our organization is all about making progress for farmed animal welfare so if you can incorporate that somehow that could be good.

Ne doit pas comporter

• We are for farmed animals, so no pets (dogs, cats, rabbit). No paw print, no chicks (popular among other animal orgs), smiling animals.