Company logo design for growing turn key vertically integrated construction company.

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Ce client a reçu 174 designs de logo de la part de 65 designers. Il a choisi ce design de logo de 92logo comme design gagnant.
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Brief de Design de Logo
Reston Building Group is the complete name of the company, RBG for short. The company is an LLC (not sure if that needs to be in the logo though.)
Tagline/Slogan: Build Better
Currently the company is named Reston Construction. The company is in the toddler stage of life. We are acquiring companies to "build" the group. The vision is to create a turn key vertically integrated construction company that includes residential and commercial capabilities. In the coming years we would like to establish divisions within the larger company. For example, RBG Home (residential services), RBG Commercial, RBG Transportation, RBG Civil Contractors. We would like for the brand to be diverse enough to where it can be used for the core logo of each division. An example of this is:
https://www.webuildgroup.com/en
https://www.laneconstruct.com
https://vslconstructors.com
These brands all belong to the same parent company. The logo in this example is not impressive and we don't like it but feel that it is a good example to demonstrate the point. Here is a link to a graphic to further illustrate the point: https://ultimatebrandbible.com/wp-content/uploads/2020/05/Can-a-brand-have-multiple-logos-04.jpg
In this example we are looking for something like the FedEx brand or the Virgin Brand.
We are open to considering all types of logo styles listed below in this brief.
Color preferences : Blue, Green, Red, Black, Brown (open to suggestions for colors that work well for construction related companies. Clean, modern, strong are the words that come to mind. We like logos that looks good on black backdrops (but need a logo that can be used on a variety of backdrops). The logo will be used on everything--think construction equipment, letterhead, website, clothing. It needs to be scalable and legible regardless of the size.
I also wanted to note that if there is an opportunity at all to work in an element of the late RBG-Ruth Bader Ginsberg (Supreme Court Judge), such as her glasses, that would be cool. I know that this is not a construction related person but with the name initials being RBG we wanted to see if we could work in a nod to the late RBG!
*I do not want to upload design ideas, old logos, or sketches because I want to see what the designers come up with on their own.
Marché(s) Cible(s)
We offer an array of services in the construction and building space. We do residential, commercial, and public works projects.
Secteur / Type d'entité
Construction. Building.
Texte du logo
Reston Building Group. Build Better.
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The project must have a logo that is scalable and legible across many mediums from print and digital to embroidery and vehicle and equipment decals. In the coming years we would like to establish divisions within the larger company. For example, RBG Home (residential services), RBG Commercial, RBG Transportation, RBG Civil Contractors. We would like for the brand to be diverse enough to where it can be used for the core logo of each division.
Bien d'avoir
- We would really like to see a mark that we can build around. We are looking for a logo/symbol that embodies our vision of growth to become a nationally recognized vertically integrated construction company.
Ne doit pas comporter
- A "Mom and Pop" company feel. We are looking for a bigger company feel.