Leader of "Virtual Production" -revolutionizing modern film & video production.
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Ce client a reçu 178 designs de logo de la part de 99 designers. Il a choisi ce design de logo de 3Guys comme design gagnant.
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Brief de Design de Logo
                            BRIEF UPDATE AFTER DAY ONE OF SUBMISSIONS.
Many nice ones but this was hard ;-D It's hard to know what we're looking for, and maybe we won't know until we see it. But here are some spontaneous thoughts. We would like a LITTLE bit more playfulness or something clever in the logos, but clever does'nt necessarily mean complicated. Like a hologram star that fades away, or a sphere representing a 3D-world (which is what we deliver), or something insinuating 3D? These are just thoughts and it might not be right, but we know that a 2 min logo with a normal star and the text saying Virtual Star just looks too easy. It doesnt catch the eye and doesnt stand out. Allthough it can't be too advanced, because it will just be a mess. Easy and memorable? Inspired by the big movie companies, but more modern?
Some logos have been too fine and snirkly. You should be able to read it fairly easily, so a little bit more boldness, we guess. 
Regarding colors, gradients look nice, blue/purple ish look nice, modern, friendly and cinematic but isnt our only choice. And the logo itself should work in one color if we would do embroiderys or similar.
Sorry and thank you for all nice designs!
ORIGINAL BRIEF BELOW:
Background
Virtual Star Studios in Sweden are leading experts in Virtual Production, Real-time 3D and Real-time graphics for broadcast, film, advertising and virtual events.
 
As partners we help clients through all stages of Virtual Production, from idea, concept, planning and content design to production and through to completed live, streamed and recorded productions.
 
Brief
Virtual Star Studios are moving into a new expansive phase and are looking to re-design their visual identity.
The new design should be built on the new company name Virtual Star.
 
Brand personality
Virtual Production, Real-time 3D and Real-time graphics for broadcast, film, advertising and event…
Major player.
	
Leading and professional.
Latest, modern, innovation, cutting edge.
Creative, cool, ”out there”.
	
High-end competence.
High quality in everything we do.
Usage
Classic profile areas… website, digital newsletters, invitations, signage.
On-screen scenarios… Intro, outro, credits, on-air kits.
Summary
Virtual Star's visual identity should radiate a modern and leading major-player in media production. The brand is creative, playful and professional and looks completely at home next to Apple, IBM, Amazon, Audi, BMW, Coca Cola, Ed Sheeran, McDonalds, Taylor Swift…
                        
Marché(s) Cible(s)
Broadcast, film production, advertising companies and virtual events.
Secteur / Type d'entité
Tech, media, film.
Texte du logo
Virtual Star
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- No must haves, do your thing.
 
Bien d'avoir
- Thoughts have included a virtual projected star but don't want to be all hung up on that idea.