Global organization bringing life-changing education to refugee children needs website redesign

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Brief de Design Wix
As PILAglobal continues to expand its programs, the website (pilaglobal.org) needs to reflect our growing impact.
This task includes:
- Enhancing/redesigning the current website in WIX
- Updating fonts and color scheme to match the tone we're trying to achieve (see below)
- Rely more heavily on images/photos on each page (photos attached - more are available)
- Match navigation/content to the attached copy deck
Priorities for website design are:
Homepage – Overview of our mission, our impact and media coverage to prove credibility. Add scrolling header images that feature our key programs and latest news.
Other pages – Improve and optimize design and user experience. Goal is to make the site more “skimmable” and easier to navigate.
The new website should be clean, sophisticated and inspiring with more prominence placed on partnerships. The site should inform users about our work and encourage them to support PILAglobal. Users should be able to easily and effortlessly navigate the site.
About PILAglobal:
PILAglobal provides high-quality education to the world’s most vulnerable children.
PILAglobal brings these learning experiences to children through an international constellation of “Nests” – innovative and engaging education programs for young children and their families. In collaboration with partner organizations, PILAglobal establishes culturally-responsive, play-based early education programs in refugee camps, migrant shelters, and communities experiencing extreme hardship.
Communication Objective(s):
- PILAglobal is leading the way in providing high-quality early childhood education to the world’s most vulnerable children
- PILAglobal is making a measurable impact on children and families
- PILAglobal’s work is acclaimed by reputable media sources, leaders and organizations
Tonality/look and feel:
Empowering, forward-thinking, inspiring, warm, bold, confident and clean
Marché(s) Cible(s)
Prospective donors, partners and volunteers who are passionate about helping children
Secteur / Type d'entité
Non-profit, education
Code
Codé - Design et Code demandé
Styles de police à utiliser
Autres polices appréciées:
- Open to other suggestions
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The new website should be clean, sophisticated and inspiring with more prominence placed on partnerships. The site should inform users about our work and encourage them to support PILAglobal. Users should be able to easily and effortlessly navigate the site. Include a call-to-action on every page.
Bien d'avoir
- Larger, more prominent photos and more sophisticated fonts and colors.
Ne doit pas comporter
- Too many colors and copy