Logo development for low-budget accommodation brand "Silver Lodge"
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Brief de Design de Logo
COMPANY: budget hotel & pension brand in Germany
PRODUCT: offers affordable accommodation to craftsmen and workers on outbound projects, coming mostly from Eastern Europe (Poland, Czech, Bulgaria, Romania)
See these links to get an idea of level of accommodation: https://www.monteurzimmer.de/gaestezimmer/85521-ottobrunn-nlnipgmbl0
https://mein-monteurzimmer.de/120904/monteurzimmer/halle-saale-flex-living-moderne-monteurwohnungen-in-hallesaale
TARGET GROUP: construction, sanitary, electrical etc. companies mostly from Eastern Europe (Bulgaria, Romania, Czechoslovakia, Poland, Hungary), coming to Germany to work in construction or project work. They come in groups of 2-8 people and would rent a whole apartment with single beds for everyone, typically between 1-12 weeks. Each apartment contains a fully-equipped kitchen, fridge, bathroom and well-working internet.
LOGO:
- one color, maximum one highlight color which
- the logo will probably be printed silver color on black background later (or vice versa), to recall the name "Silver Lodge"
- clean design
- can obtain a graphical element to refer to
- has to contain the sub-headline "apartments"
Marché(s) Cible(s)
TARGET GROUP: construction, sanitary, electrical etc. companies mostly from Eastern Europe (Bulgaria, Romania, Czechoslovakia, Poland, Hungary), coming to Germany to work in construction or project work. They come in groups of 2-8 people and would rent a whole apartment with single beds for everyone, typically between 1-12 weeks. Each apartment contains a fully-equipped kitchen, fridge, bathroom and well-working internet.
Texte du logo
Silver Lodge Apartments
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Le designer choisit les niveaux de gris à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - one color, maximum one highlight color which - the logo will probably be printed silver color on black background later (or vice versa), to recall the name "Silver Lodge" - clean design - can obtain a graphical element to refer to - has to contain the sub-headline "apartments"
Ne doit pas comporter
- - sophisticated design