Canadian Insurance Broker Website -- Need Award Winning Design
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Ce client a reçu 9 web designs de la part de 3 designers. Il a choisi ce web design de pb comme design gagnant.
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Brief de Web Design
Need a cutting-edge web redesign for a high class insurance broker in Canada. https://reithandassociates.com/
Need more “us” less oatmeal. More like Ritz Carlton and Ralph Lauren client experience.
Antithesis of what we want in our website = https://mitchinsurance.com/ (Recently underwent yet another rebranding “lovable insurance”)
Things we dont like about it: Colours, cartoons & distracting animation of home page, creepy cartoon version of “Our Team”, attempt at making “Leadership Team” look edgy in harsh photos and hoodie on CMO. Overall extreme casualness of language such as: Whatever works, awesome sauce, give us a shout.
Look at the Rosedale Family Office website: https://advisor.wellington-altus.ca/rosedalefamilyoffice/. Movie background not necessary, likes the overall luxury aesthetic & feel, meet your team photos and organization
Color preferences (existing brand colors, colors you do or do not wish to include) same as existing—clean crisp simplicity
What sites do you like? Please provide any links you would like for us to reference. https://www.sarasotayachtclub.org/ https://advisor.wellington-altus.ca/rosedalefamilyoffice/
What sites do you dislike? Please share any links. https://isure.ca/ https://mitchinsurance.com/ https://www.zensurance.com/
What do you find most annoying about websites in general? Busy, visually cluttered, boring,
Who are your major competitors? lockeinsbrokers.com/ https://mcfarlanrowlands.com/ https://kennyins.com/ www.mcconvilleomni.ca/ yarmouthmutual.com/ www.westelgin.com/
What is the purpose of your business? To provide insurance and wealth management services to family owned enterprise and the families that build them.
Important to note; when reviewing many insurance broker sites for this I noted most focus on price, discounts and auto insurance. That is NOT our interest or priority.
Ours is commercial or business insurance and the wealth management of those families and the insurance needs of the families that are employed by those businesses.
Want to convey message of trust, care, professionalism, success, we can guarantee the maintenance and security of a lifestyle. The loss of their business or a loss of life doesn’t upend or compromise the future that has been planned by them.
Marché(s) Cible(s)
High end business professional, wealthy homeowners, etc
Secteur / Type d'entité
Insurance
Nombre de Pages Demandé
1 page
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- See document 'team training' to get a better sense of this client
Ne doit pas comporter
- Cartoons, boring, busy. Need more “us” less oatmeal. More like Ritz Carlton and Ralph Lauren client experience. Antithesis of what we want in our website = https://mitchinsurance.com/ (Recently underwent yet another rebranding “lovable insurance”)