Logo for market intelligence and communication agency

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Ce client a reçu 167 designs de logo de la part de 82 designers. Il a choisi ce design de logo de JohnM. comme design gagnant.
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Brief de Design de Logo
New logo for an agency working in the market intelligence and communication area, in the food and drink industry (although we do not want any visual reference to food and drinks in the logo).
There is an existing logo that is outdated, we want something fresh using EIBENS, ideally with the initial E that could be used as a standalone icon for example as favicon or profile in social media. See existing logo (attached) to get a sense of what we mean here.
EIBENS to be used all in caps or in small caps, but not Eibens (first cap, the rest small caps).
In terms of colours, we want red as the accent colour, preferably #C00000, and as for the others, we are open to any possibility.
As for the typography, we want something modern but keeping in mind that it’s for an agency working on market intelligence and communication, it should not be crazy nor boring.
Updates
Recopilando más retroalimentación
Texte du logo
EIBENS or eibens